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Relational Resources in Interorganizational Exchange: The Effects of Trade Equity and Brand Equity
Davis, Donna F.; Mentzer, John T. - In: Journal of retailing 84 (2008) 4, pp. 435-448
Persistent link: https://www.econbiz.de/10008146801
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Relational Resources in Interorganizational Exchange: The Effects of Trade Equity and Brand Equity
Davis, Donna F.; Mentzer, John T. - In: Journal of retailing 84 (2008) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10008890837
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Relational resources in interorganizational exchange : the effects of trade equity and brand equity
Davis, Donna F.; Mentzer, John T. - In: Journal of retailing 84 (2008) 4, pp. 435-448
Persistent link: https://www.econbiz.de/10003794948
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Franchising : promises, problems, prospects
Hunt, Shelby D. - In: Journal of retailing 53 (1977) 3, pp. 71-84
Persistent link: https://www.econbiz.de/10003050063
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The trend toward company-operated units in franchise chains
Hunt, Shelby D. - In: Journal of retailing 49 (1973/74) 2, pp. 3-12
Persistent link: https://www.econbiz.de/10003050075
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Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability
Spralls, Samuel A.; Hunt, Shelby D.; Wilcox, James B. - In: Journal of retailing 87 (2011) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10008889168
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Extranet use and building relationship capital in interfirm distribution networks : the role of extranet capability
Spralls, Samuel A.; Hunt, Shelby D.; Wilcox, James B. - In: Journal of retailing 87 (2011) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10009011973