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The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis
Baldauf, Artur; Cravens, Karen S.; Diamantopoulos, … - In: Journal of retailing 85 (2009) 4, pp. 437-453
Persistent link: https://www.econbiz.de/10008889567
Cover Image
The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur; Cravens, Karen S.; Diamantopoulos, … - In: Journal of retailing 85 (2009) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10003930077