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Leone, Robert P.
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Mulhern, Francis J.
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Williams, Jerome D.
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Journal of retailing
Harvard-Business-Manager : das Wissen der Besten
15
Harvard business review : HBR
10
Production and Operations Management
10
Journal of marketing
6
Journal of business research : JBR
5
Journal of Business Research
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Consumer Marketing
2
Management Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of consumer marketing
2
The journal of product & brand management
2
European Journal of Marketing
1
European journal of marketing : EJM
1
Fisher College of Business Working Paper
1
Handbook of research on customer equity in marketing
1
International Journal of Forecasting
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International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of revenue and pricing management
1
Journal of the American Statistical Association : JASA
1
Legends in marketing
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Variability of Brand Price Elasticities across Retail Stores: Ethnic, Income, and Brand Determinants
Mulhern, Francis J.
;
Williams, Jerome D.
;
Leone, Robert P.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 427
Persistent link: https://www.econbiz.de/10006627894
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2
Face Value: Its Impact on Coupon Redemption, Brand Sales, and Brand Profitability
Leone, Robert P.
;
Srinivasan, Srini S.
- In:
Journal of retailing
72
(
1996
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10006633155
Saved in:
3
Variability of Brand Price Elasticities across Retail Stores: Ethnic, Income, and Brand Determinants
Mulhern, Francis J.
;
Williams, Jerome D.
;
Leone, Robert P.
- In:
Journal of retailing
19980
,
pp. 427
Persistent link: https://www.econbiz.de/10006640003
Saved in:
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