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Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand
Palmeira, Mauricio M.; Thomas, Dominic - In: Journal of retailing 87 (2011) 4, pp. 540-549
Persistent link: https://www.econbiz.de/10009806304
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The Effects of Discount Location and Frame on Consumers’ Price Estimates
DelVecchio, Devon; Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-347
Persistent link: https://www.econbiz.de/10008896508
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The effects of discount location and frame on consumers' price estimates
DelVecchio, Devon; Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10003892372