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Private label positioning: Quality versus feature differentiation from the national brand
Chan Choi, S.
;
Coughlan, Anne T.
- In:
Journal of retailing
82
(
2006
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10007259595
Saved in:
2
Special issue: past, present, and future of marketing channels
Palmatier, Robert W.
(
ed.
);
Krafft, Manfred
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011422473
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