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Customer Experience Management...
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Einzelhandel
27
Retail trade
27
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
12
Relationship marketing
12
Customer satisfaction
6
Kundenzufriedenheit
6
Preismanagement
6
Pricing strategy
6
Ladengestaltung
5
Sales promotion
5
Store design
5
Verkaufsförderung
5
Einzelhandelspreis
4
Internet marketing
4
Online-Marketing
4
Retail price
4
Retailing
4
Technology
4
Data protection
3
Datenschutz
3
Digitalisierung
3
Digitization
3
Marketing management
3
Marketingmanagement
3
Merchandise
3
Online retailing
3
Online-Handel
3
Perception
3
Strategy
3
Technischer Fortschritt
3
Technological change
3
Theorie
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Theory
3
Wahrnehmung
3
Advertising effects
2
Artificial intelligence
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2
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Grewal, Dhruv
77
Roggeveen, Anne L.
19
Levy, Michael
18
Raghubir, Priya
9
Gauri, Dinesh Kumar
7
Sharma, Arun
7
Nordfält, Jens
6
Kopalle, Praveen K.
5
Puccinelli, Nancy M.
5
Arnold, Todd J.
4
Goodstein, Ronald Charles
4
Guha, Abhijit
4
Kumar, V.
4
Palmatier, Robert W.
4
Tsiros, Michael
4
Ahlbom, Carl-Philip
3
Baker, Julie
3
Brosh, Gili
3
Chandrashekaran, Rajesh
3
Heiman, Amir
3
Monroe, Kent B.
3
Noble, Stephanie M.
3
Ofir, Chezy
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Ruyter, Ko de
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Schweiger, Elisa B.
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Suri, Rajneesh
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Trivedi, Minakshi
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Wetzels, Martin
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Ailawadi, Kusum L.
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Bambauer-Sachse, Silke
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Benoit, Sabine
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Bolton, Ruth N.
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Borin, Norm
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Breugelmans, Els
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Compeau, Larry D.
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Gauri, Dinesh
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Gauri, Dinesh K.
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Gurnani, Haresh
2
Hall, Kevin
2
Herhausen, Dennis
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Journal of retailing
OECD Economics Department Working Papers
45
Journal of the Academy of Marketing Science
44
Journal of business research : JBR
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
26
Journal of marketing
26
Working papers / OECD, Economics Department
18
Journal of Consumer Research
17
Journal of Business Research
14
MSI reports : working paper series
14
Journal of Product & Brand Management
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
Journal of macromarketing
10
OECD Economics Department working papers
10
Journal of marketing management : MM
7
Journal of marketing research
7
Journal of marketing research : JMR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Psychology & marketing
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
BJIR : an international journal of employment relations
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Consumer Marketing
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing education : JME
4
Journal of public policy & marketing
4
OECD journal: economic studies
4
Review of marketing research
4
The journal of consumer marketing
4
The journal of product & brand management
4
AMS review : official publication of the Academy of Marketing Science
3
Data envelopment analysis : a handbook of empirical studies and applications
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of Consumer Psychology
3
Journal of advertising
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of service research
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
51
OLC EcoSci
35
Showing
1
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86
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1
Customer Experience Management in Retailing: Understanding the Buying Process
Puccinelli, Nancy M.
;
Goodstein, Ronald C.
;
Grewal, Dhruv
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008232105
Saved in:
2
Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.
;
Goodstein, Ronald Charles
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
Saved in:
3
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
4
Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010108285
Saved in:
5
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
Saved in:
6
The accuracy of scanned prices
Hardesty, David M.
;
Goodstein, Ronald Charles
;
Grewal, Dhruv
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 291-300
Persistent link: https://www.econbiz.de/10010402287
Saved in:
7
Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.
;
Goodstein, Ronald Charles
;
Grewal, Dhruv
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
Saved in:
8
Can bottles speak volumes? The effect of package shape on how much to buy
Yang, Sha
;
Raghubir, Priya
- In:
Journal of retailing
81
(
2005
)
4
,
pp. 269-282
Persistent link: https://www.econbiz.de/10006605733
Saved in:
9
Coupons in context: discounting prices or decreasing profits?
Raghubir, Priya
- In:
Journal of retailing
80
(
2004
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10006610528
Saved in:
10
Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10008146803
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