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Internationalization and Performance of Retail Firms: A Bayesian Dynamic Model
Assaf, A. George; Josiassen, Alexander; Ratchford, Brian T. - In: Journal of retailing 88 (2012) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10009976879
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Pure components versus pure bundling in a marketing channel
Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
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Offline and online search in used duarable markets
Singh, Sonika; Ratchford, Brian Thomas; Prasad, Ashutosh - In: Journal of retailing 90 (2014) 3, pp. 301-320
Persistent link: https://www.econbiz.de/10010408227
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Analysis of free gift card program effectiveness
Khouja, Moutaz; Pan, Jingming; Ratchford, Brian Thomas; … - In: Journal of retailing 87 (2011) 4, pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
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Product form bundling : implications for marketing digital products
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian Thomas - In: Journal of retailing 84 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
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An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar; Ratchford, Brian Thomas; Pancras, … - In: Journal of retailing 93 (2017) 3, pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
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Evolution of retail formats : past, present, and future
Gauri, Dinesh Kumar; Jindal, Rupinder P.; Ratchford, … - In: Journal of retailing 97 (2021) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10012514572
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 99 (2023) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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Online and offline retailing : what we know and directions for future research
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 98 (2022) 1, pp. 152-177
Persistent link: https://www.econbiz.de/10013207546
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Innovations in retail delivery : current trends and future directions
Ratchford, Brian Thomas; Gauri, Dinesh Kumar; Jindal, … - In: Journal of retailing 99 (2023) 4, pp. 547-562
Persistent link: https://www.econbiz.de/10014465650