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How does web personalization create value for online retailers? : lower cash flow volatility or enhanced cash flows
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Rajavi, Koushyar
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 265-279
Persistent link: https://www.econbiz.de/10011930791
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