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Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10008896506
Cover Image
Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10008306734
Cover Image
Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10003892380