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Journal of retailing
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Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study
Hollenbeck, Candice R.
;
Peters, Cara
;
Zinkhan, George M.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 334-353
Persistent link: https://www.econbiz.de/10008099665
Saved in:
2
Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study
Hollenbeck, Candice R.
;
Peters, Cara
;
Zinkhan, George M.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 334-354
Persistent link: https://www.econbiz.de/10008898037
Saved in:
3
Retail spectacles and brand meaning : insights from a brand museum case study
Hollenbeck, Candice R.
;
Peters, Cara
;
Zinkhan, George M.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 334-353
Persistent link: https://www.econbiz.de/10003782199
Saved in:
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