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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer; Kumar, Piyush; Dass, Mayukh - In: Journal of retailing 97 (2021) 3, pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying; Baskin, Ernest; Dhar, Ravi - In: Journal of retailing 95 (2019) 3, pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
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The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann; Chebat, Jean-Charles - In: Journal of retailing 89 (2013) 4, pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan; Pang, Jun; Koo, Minkyung; Patrick, Vanessa M. - In: Journal of retailing 96 (2020) 2, pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
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Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining; Zhou, Xinyue; Wang, Lei; Qiuzhen, Wang - In: Journal of retailing 98 (2022) 2, pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
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Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver; Plank, Andreas - In: Journal of retailing 98 (2022) 4, pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo; Jacob, Saskia; Klarmann, Martin - In: Journal of retailing 98 (2022) 4, pp. 759-778
Persistent link: https://www.econbiz.de/10013535726