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Consumer behaviour
372
Konsumentenverhalten
372
Einzelhandel
174
Retail trade
174
Beziehungsmarketing
130
Relationship marketing
130
Online retailing
77
Online-Handel
77
Distribution channel
40
Vertriebsweg
40
Customer satisfaction
39
Kundenzufriedenheit
39
Sales promotion
39
Verkaufsförderung
39
Brand management
38
Markenführung
38
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35
Electronic Commerce
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Preismanagement
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Pricing strategy
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Grewal, Dhruv
22
Roggeveen, Anne L.
11
Ruyter, Ko de
8
Verhoef, Peter C.
8
Blut, Markus
7
Breugelmans, Els
7
Nordfält, Jens
7
Campo, Katia
6
Burton, Scot
5
Lamey, Lien
5
Neslin, Scott A.
5
Noble, Stephanie M.
5
Ratchford, Brian Thomas
5
Smith, Ronn J.
5
Wetzels, Martin
5
Ahlbom, Carl-Philip
4
Biswas, Dipayan
4
Brady, Michael K.
4
Dekimpe, Marnik G.
4
Evanschitzky, Heiner
4
Gauri, Dinesh Kumar
4
Mantrala, Murali K.
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Pauwels, Koen
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Schumann, Jan Hendrik
4
Bearden, William O.
3
Bijmolt, Tammo H. A.
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Biswas, Abhijit
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Bodur, H. Onur
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Bolton, Lisa E.
3
Chandukala, Sandeep R.
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Chylinski, Mathew
3
Cronin, J. J.
3
Dass, Mayukh
3
Fuchs, Christoph
3
Geyskens, Inge
3
Goodstein, Ronald Charles
3
Guha, Abhijit
3
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Journal of retailing
Journal of business research : JBR
2,780
Journal of retailing and consumer services
2,537
International journal of hospitality management
1,057
International journal of consumer studies
933
Psychology & marketing
865
NBER working paper series
682
SpringerLink / Bücher
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
625
Industrial marketing management : the international journal for industrial and high-tech firms
621
Asia Pacific journal of marketing and logistics
603
Tourism management : research, policies, practice
551
European Journal of Marketing
536
NBER Working Paper
521
The journal of product & brand management
502
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of travel and tourism marketing
489
Working paper / National Bureau of Economic Research, Inc.
482
Journal of the Academy of Marketing Science
470
Marketing science
462
International journal of contemporary hospitality management
459
The journal of services marketing
459
European journal of marketing : EJM
452
Journal of Consumer Marketing
449
Journal of marketing
443
Journal of marketing management : MM
441
The journal of brand management : an international journal
437
Journal of marketing research : JMR
432
Marketing letters : a journal of research in marketing
421
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
406
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
399
Technological forecasting & social change : an international journal
389
The service industries journal
388
Journal of fashion marketing and management
386
Marketing intelligence & planning
375
Journal of international consumer marketing
372
Cogent business & management
365
Journal of hospitality marketing & management
358
Journal of marketing communications
358
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
356
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ECONIS (ZBW)
418
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418
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1
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
2
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
3
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
4
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
5
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
6
Children's perceived value : conceptualization, scale development, and validation
Williams, Janine
;
Gazley, Aaron
;
Ashill, Nicholas
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 301-315
Persistent link: https://www.econbiz.de/10012649002
Saved in:
7
On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian
;
Wilken, Robert
;
Eisenbeiß, Maik
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
Saved in:
8
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
9
Consequences of value in retail markets
Chaudhuri, Arjun
;
Ligas, Mark
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 406-419
Persistent link: https://www.econbiz.de/10003892384
Saved in:
10
The effects of loyalty programs on customer lifetime duration and share of wallet
Meyer-Waarden, Lars
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003452393
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