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Consumer behaviour
371
Konsumentenverhalten
371
Einzelhandel
164
Retail trade
164
Beziehungsmarketing
86
Relationship marketing
86
Online retailing
75
Online-Handel
75
Sales promotion
60
Verkaufsförderung
60
Preismanagement
38
Pricing strategy
38
Brand management
37
Markenführung
37
Customer satisfaction
35
Kundenzufriedenheit
35
Distribution channel
32
E-commerce
32
Electronic Commerce
32
Experiment
32
Vertriebsweg
32
Retailing
31
Marketing management
29
Marketingmanagement
29
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28
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28
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28
Food retailing
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Lebensmitteleinzelhandel
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Markenartikel
26
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Theory
26
Brand image
24
Ladengestaltung
24
Markenimage
24
Store design
24
Dienstleistungsqualität
22
Service quality
22
Perception
21
Wahrnehmung
21
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Grewal, Dhruv
20
Roggeveen, Anne L.
12
Breugelmans, Els
8
Blut, Markus
7
Ratchford, Brian Thomas
7
Ruyter, Ko de
7
Campo, Katia
6
Nordfält, Jens
6
Verhoef, Peter C.
6
Burton, Scot
5
Gauri, Dinesh Kumar
5
Lamey, Lien
5
Monroe, Kent B.
5
Smith, Ronn J.
5
Dekimpe, Marnik G.
4
Jha, Subhash
4
Kukar-Kinney, Monika
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Richards, Timothy J.
4
Sprott, David E.
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Biswas, Dipayan
3
Bodur, H. Onur
3
Bolton, Lisa E.
3
Chandukala, Sandeep R.
3
Chylinski, Mathew
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Fuchs, Christoph
3
Geyskens, Inge
3
Goodstein, Ronald Charles
3
Gustafsson, Anders
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
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Journal of retailing
Journal of business research : JBR
2,489
Journal of retailing and consumer services
2,429
International journal of hospitality management
935
International journal of consumer studies
923
Psychology & marketing
823
NBER working paper series
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
622
Asia Pacific journal of marketing and logistics
562
Working paper / National Bureau of Economic Research, Inc.
544
NBER Working Paper
542
Tourism management : research, policies, practice
504
The journal of product & brand management
489
Management science : journal of the Institute for Operations Research and the Management Sciences
459
Marketing science
426
Journal of travel and tourism marketing
423
Journal of marketing research : JMR
412
International journal of contemporary hospitality management
406
The journal of brand management : an international journal
405
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
European journal of marketing : EJM
397
Marketing letters : a journal of research in marketing
397
SpringerLink / Bücher
394
European Journal of Marketing
380
Journal of fashion marketing and management
378
Technological forecasting & social change : an international journal
378
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
377
Journal of the Academy of Marketing Science
377
Journal of Consumer Marketing
373
Journal of marketing
366
Journal of international consumer marketing
365
Journal of marketing management : MM
365
Journal of marketing communications
347
The journal of services marketing
340
Cogent business & management
332
Marketing intelligence & planning
325
The international review of retail, distribution and consumer research
325
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
318
International journal of retail & distribution management
313
Journal of hospitality marketing & management
309
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ECONIS (ZBW)
393
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1
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393
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1
Can I choose my offer? : how choice of a promotional offer impacts consumer evaluations and decisions
Mukherjee, Atmadeep
;
Burton, Scot
;
Smith, Ronn J.
; …
- In:
Journal of retailing
100
(
2024
)
4
,
pp. 549-564
Persistent link: https://www.econbiz.de/10015164547
Saved in:
2
Affect and retail shopping behavior : understanding the role of mood regulation and regulatory focus
Arnold, Mark J.
;
Reynolds, Kristy E.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003892364
Saved in:
3
Product category pricing and future price attractiveness : 99-ending pricing in a memory-based context
Carver, James R.
;
Padgett, Daniel T.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 497-511
Persistent link: https://www.econbiz.de/10009707156
Saved in:
4
Utilitarian and hedonic motivators of shoppers' decision to consult with salespeople
Haas, Alexander
;
Kenning, Peter
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 428-441
Persistent link: https://www.econbiz.de/10010408212
Saved in:
5
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
6
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
7
The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas
;
Zidansek, Manja
;
Sprott, David E.
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
Saved in:
8
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
9
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
10
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
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