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The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing
Choi, Jungsil; Madhavaram, Sreedhar R.; Park, Hyun Young - In: Journal of retailing 96 (2020) 2, pp. 251-265
Persistent link: https://www.econbiz.de/10012295829
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Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.; Arentze, Theo A.; Timmermans, … - In: Journal of retailing 84 (2008) 2, pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
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A comparison of online recommendation methods : simultaneous versus sequential approaches
Kim, Hwang; Rao, Vithala R. - In: Journal of retailing 99 (2023) 2, pp. 210-227
Persistent link: https://www.econbiz.de/10014321976
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A COOL effect : the direct and indirect impact of country-of-origin disclosures on purchase intentions for retail food products
Berry, Christopher; Mukherjee, Amaradri; Burton, Scot; … - In: Journal of retailing 91 (2015) 3, pp. 533-542
Persistent link: https://www.econbiz.de/10011377082
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Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine; Kocher, Bruno - In: Journal of retailing 96 (2020) 2, pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro; González-Benito, Óscar; … - In: Journal of retailing 97 (2021) 3, pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
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The power of consequential product sounds
Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
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The role of the beneficiary in willingness to pay for socially responsible products : a meta-analysis
Tully, Stephanie M.; Winer, Russell S. - In: Journal of retailing 90 (2014) 2, pp. 255-274
Persistent link: https://www.econbiz.de/10010402295
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On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian; Wilken, Robert; Eisenbeiß, Maik; … - In: Journal of retailing 90 (2014) 3, pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
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The impact and determinants of nine-ending pricing in grocery retailing
Macé, Sandrine - In: Journal of retailing 88 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009513152