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Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength
Gázquez-Abad, Juan Carlos; Canniére, Marie Hélène De; … - In: Journal of retailing 87 (2011) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10009164533
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Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Gázquez-Abad, Juan Carlos; De Cannière, Marie Hélène; … - In: Journal of retailing 87 (2011) 2, pp. 166-181
Persistent link: https://www.econbiz.de/10009240264
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The effect of retail assortment size on perceptions, choice, and sales : review and research directions
Sethuraman, Raj; Gázquez-Abad, Juan Carlos; … - In: Journal of retailing 98 (2022) 1, pp. 24-45
Persistent link: https://www.econbiz.de/10013207540