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Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis; Binder, Jochen; Schloegel, Marcus; … - In: Journal of retailing 91 (2015) 2, pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
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Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes
El-Manstrly, Dahlia; Herhausen, Dennis; Guha, Abhijit; … - In: Journal of retailing 100 (2024) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10015065218
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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The future of digital communication research : considering dynamics and multimodality
Grewal, Dhruv; Herhausen, Dennis; Ludwig, Stephan; … - In: Journal of retailing 98 (2022) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10013364280