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The Starbucks effect : when name-based order identification increases customers' store preference and service satisfaction
Lim, Sarah
;
Van Osselaer, Stijn M. J.
;
Goodman, Joseph K.
; …
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 316-329
Persistent link: https://www.econbiz.de/10015065226
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