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Dynamic Cooperative Advertising in a Channel
Jørgensen, Steffen; Sigué, Simon Pierre; Zaccour, Georges - In: Journal of retailing 76 (2000) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10006624575
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Game-Theoretic Coordination Mechanisms in Distribution Channels: Integration and Extensions for Models Without Competition
Ingene, Charles A.; Taboubi, Sihem; Zaccour, Georges - In: Journal of retailing 88 (2012) 4, pp. 476-496
Persistent link: https://www.econbiz.de/10010050228
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Channel Selection and Coordination in Dual-Channel Supply Chains
Martín-Herrán, Guiomar; Sigué, Simon-Pierre; … - In: Journal of retailing 86 (2010) 1, pp. 22-37
Persistent link: https://www.econbiz.de/10008395727
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The dilemma of pull and push-price promotions
Martín Herrán, Guiomar; Sigué, Simon Pierre; … - In: Journal of retailing 86 (2010) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
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Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition
Ingene, Charles A.; Taboubi, Sihem; Zaccour, Georges - In: Journal of retailing 88 (2012) 4, pp. 476-496
Persistent link: https://www.econbiz.de/10009707159