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Distribution and market share
Wilbur, Kenneth C.; Farris, Paul W. - In: Journal of retailing 90 (2014) 2, pp. 154-167
Persistent link: https://www.econbiz.de/10010402349
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Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
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Predicting under- and overperforming SKUs within the distribution-market share relationship
Hirche, Martin; Farris, Paul W.; Greenacre, Luke; Quan, … - In: Journal of retailing 97 (2021) 4, pp. 667-714
Persistent link: https://www.econbiz.de/10013270711
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Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers
Ailawadi, Kusum L.; Borin, Norm; Farris, Paul W. - In: Journal of retailing 71 (1995) 3, pp. 211-248
Persistent link: https://www.econbiz.de/10006635499
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The retail power-performance conundrum - What have we learned?
Ailawadi, Kusum L. - In: Journal of retailing 77 (2001) 3, pp. 299-318
Persistent link: https://www.econbiz.de/10006619374
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A Sensitivity Analysis of Retailer Shelf Management Models
Borin, Norm; Farris, Paul - In: Journal of retailing 71 (1995) 2, pp. 153-172
Persistent link: https://www.econbiz.de/10006635615
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Innovations in Retail Pricing and Promotions
Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10009177973
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Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.; Beauchamp, J.P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10008889587
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Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.; Beauchamp, J.P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
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Innovations in retail pricing and promotions
Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52
Persistent link: https://www.econbiz.de/10009269263