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Consumer behaviour
381
Konsumentenverhalten
381
Einzelhandel
164
Retail trade
164
Beziehungsmarketing
87
Relationship marketing
87
Online retailing
75
Online-Handel
75
Sales promotion
39
Verkaufsförderung
39
Brand management
37
Markenführung
37
Preismanagement
36
Pricing strategy
36
Customer satisfaction
33
Distribution channel
33
Kundenzufriedenheit
33
Vertriebsweg
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E-commerce
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Electronic Commerce
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Food retailing
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Theory
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Brand image
22
Dienstleistungsqualität
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Ladengestaltung
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Markenimage
22
Service quality
22
Store design
22
Perception
21
Wahrnehmung
21
Internet marketing
20
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Grewal, Dhruv
19
Roggeveen, Anne L.
11
Blut, Markus
7
Breugelmans, Els
7
Campo, Katia
6
Nordfält, Jens
6
Ruyter, Ko de
6
Verhoef, Peter C.
6
Burton, Scot
5
Dekimpe, Marnik G.
5
Lamey, Lien
5
Ratchford, Brian Thomas
5
Smith, Ronn J.
5
Chylinski, Mathew
4
Gauri, Dinesh Kumar
4
Monroe, Kent B.
4
Noble, Stephanie M.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Wetzels, Martin
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Biswas, Dipayan
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Bodur, H. Onur
3
Bolton, Lisa E.
3
Chandukala, Sandeep R.
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Dass, Mayukh
3
Evanschitzky, Heiner
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Fuchs, Christoph
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Geyskens, Inge
3
Goodstein, Ronald Charles
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Guha, Abhijit
3
Gustafsson, Anders
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
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Journal of retailing
Journal of business research : JBR
2,842
Journal of retailing and consumer services
2,424
International journal of hospitality management
1,040
NBER working paper series
926
International journal of consumer studies
922
SpringerLink / Bücher
847
Psychology & marketing
829
NBER Working Paper
729
Working paper / National Bureau of Economic Research, Inc.
676
Journal of consumer research : JCR ; an interdisciplinary bimonthly
622
Small business economics : an entrepreneurship journal
612
Technological forecasting & social change : an international journal
582
Asia Pacific journal of marketing and logistics
581
Tourism management : research, policies, practice
523
Cogent business & management
517
Management science : journal of the Institute for Operations Research and the Management Sciences
506
The journal of product & brand management
493
Marketing science
434
Europäische Hochschulschriften / 5
424
The journal of brand management : an international journal
418
Journal of travel and tourism marketing
416
International journal of contemporary hospitality management
412
European journal of marketing : EJM
409
Working paper
408
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
Journal of marketing research : JMR
397
Journal of fashion marketing and management
395
Marketing letters : a journal of research in marketing
392
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
391
European Journal of Marketing
390
Journal of marketing management : MM
381
Journal of Consumer Marketing
380
Journal of business ethics : JOBE
376
Journal of marketing communications
375
Journal of the Academy of Marketing Science
375
Journal of international consumer marketing
364
Journal of marketing
363
CESifo working papers
359
Applied economics
358
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ECONIS (ZBW)
386
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1
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10
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386
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1
Small but sincere : how firm size and gratitude determine the effectiveness of cause marketing campaigns
Vries, Eline L. E. de
;
Duque, Lola C.
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 352-363
Persistent link: https://www.econbiz.de/10011958210
Saved in:
2
Exploring the post-termination stage of consumer-brand relationships : an empirical investigation of the premium car market
Odekerken-Schröder, Gaby
;
Hennig-Thurau, Thorsten
; …
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10008808855
Saved in:
3
Consumer purchasing strategies and the information in retail prices
Tellis, Gerard J.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 279-297
Persistent link: https://www.econbiz.de/10001044583
Saved in:
4
The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
Saved in:
5
Planned versus impulse purchase behavior
Cobb, Cathy J.
- In:
Journal of retailing
62
(
1986
)
4
,
pp. 384-409
Persistent link: https://www.econbiz.de/10001044587
Saved in:
6
Explaining physical retail store closures in digital times
Kupfer, Ann-Kristin
;
Marchand, André
;
Hennig-Thurau, …
- In:
Journal of retailing
100
(
2024
)
4
,
pp. 512-531
Persistent link: https://www.econbiz.de/10015164543
Saved in:
7
Wearing your success on your sleeve : how salesperson luxury brand consumption affects consumers' perceptions
Thomas, Veronica L.
;
Bock, Dora E.
;
Mangus, Stephanie M.
; …
- In:
Journal of retailing
100
(
2024
)
4
,
pp. 532-548
Persistent link: https://www.econbiz.de/10015164546
Saved in:
8
Can I choose my offer? : how choice of a promotional offer impacts consumer evaluations and decisions
Mukherjee, Atmadeep
;
Burton, Scot
;
Smith, Ronn J.
; …
- In:
Journal of retailing
100
(
2024
)
4
,
pp. 549-564
Persistent link: https://www.econbiz.de/10015164547
Saved in:
9
Not-so-speedy delivery : should retailers use discounts or donations to incentivize consumers to choose delayed delivery?
Kelting, Katie
;
Robinson, Stefanie
;
Wood, Stacy
- In:
Journal of retailing
100
(
2024
)
4
,
pp. 565-582
Persistent link: https://www.econbiz.de/10015164552
Saved in:
10
The effects of buy now, pay later (BNPL) on customers' online purchase behavior
Kumar, Ashish
;
Salo, Jari
;
Bezawada, Ram
- In:
Journal of retailing
100
(
2024
)
4
,
pp. 602-617
Persistent link: https://www.econbiz.de/10015164562
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