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Journal of retailing
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The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings
Khare, Adwait
;
Labrecque, Lauren I.
;
Asare, Anthony K.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 111-127
Persistent link: https://www.econbiz.de/10008889164
Saved in:
2
The assimilative and contrastive effects of word-of-mouth volume : an experimental examination of online consumer ratings
Khare, Adwait
;
Labrecque, Lauren I.
;
Asare, Anthony K.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009011965
Saved in:
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