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Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
Kim, Stephen K.
;
Hibbard, Jonathan D.
;
Swain, Scott D.
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10009806303
Saved in:
2
Commitment in marketing channels : mitigator or aggravator of the effects of destructive acts?
Kim, Stephen K.
;
Hibbard, Jonathan D.
;
Swain, Scott D.
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10009423187
Saved in:
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