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Brand image
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Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Consumer culture theory
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Journal of marketing
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Journal of Consumer Research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Beyond Hofstede : culture frameworks for global marketing and management
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Canadian journal of African studies
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Handbook of qualitative research methods in marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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MIT sloan management review
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Animating the big middle
Arnould, Eric
- In:
Journal of retailing
81
(
2005
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10006607080
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2
Retail Luxury Strategy: Assembling Charisma through Art and Magic
Dion, Delphine
;
Arnould, Eric
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 502-521
Persistent link: https://www.econbiz.de/10009806302
Saved in:
3
Retail luxury strategy : assembling charisma through art and magic
Dion, Delphine
;
Arnould, Eric
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 502-520
Persistent link: https://www.econbiz.de/10009423189
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