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Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business horizons
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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How artificial intelligence will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
Saved in:
2
The erchants of meta : a search agenda to understand the future of retailing in the metaverse
Yoo, Kiwoong
;
Welden, Roman
;
Hewett, Kelly
;
Haenlein, …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 173-192
Persistent link: https://www.econbiz.de/10014321945
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