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Data privacy in retail : navigating tensions and directing future research
Martin, Kelly D.; Palmatier, Robert W. - In: Journal of retailing 96 (2020) 4, pp. 449-457
Persistent link: https://www.econbiz.de/10012495483
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Data privacy in retail
Martin, Kelly D.; Kim, Jisu J.; Palmatier, Robert W.; … - In: Journal of retailing 96 (2020) 4, pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
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Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin; Kelley, Corinne M.; Scott, Maura L.; … - In: Journal of retailing 96 (2020) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10012420851