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Journal of retailing
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The critical role of trust in obtaining retailer support for a supplier's strategic organizational change
Lusch, Robert F.
;
O'Brien, Matthew
;
Sindhav, Birud
- In:
Journal of retailing
79
(
2003
)
4
,
pp. 249-258
Persistent link: https://www.econbiz.de/10006611828
Saved in:
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Competing through service: insights from service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen L.
;
O'Brien, Matthew
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003438193
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