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Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of retailing 95 (2019) 4, pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
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Retailer dynamic pricing and ordering decisions : category management versus brand-by-brand approaches
Hall, Joseph M.; Kopalle, Praveen K.; Krishna, Aradhna - In: Journal of retailing 86 (2010) 2, pp. 172-183
Persistent link: https://www.econbiz.de/10003988227