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Scents in the Marketplace: Explaining a Fraction of Olfaction
Bone, Paula Fitzgerald; Ellen, Pam Scholder - In: Journal of retailing 75 (1999) 2, pp. 243-262
Persistent link: https://www.econbiz.de/10006626478
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Organizing products with complements versus substitutes : effects on store preferences as a function of effort and assortment perceptions
Diehl, Kristin; Herpen, Erica van; Lamberton, Cait - In: Journal of retailing 91 (2015) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010500773
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Will he buy a surprise? : gender differences in the purchase of surprise offerings
Kovacheva, Aleksandra; Nikolova, Hristina; Lamberton, Cait - In: Journal of retailing 98 (2022) 4, pp. 667-684
Persistent link: https://www.econbiz.de/10013535720