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Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik; Huchzermeier, Arnd - In: Journal of retailing 97 (2021) 4, pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
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Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von; Huchzermeier, Arnd - In: Journal of retailing 97 (2021) 4, pp. 764-779
Persistent link: https://www.econbiz.de/10013270725