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Is a $ 200 Nordstrom gift card worth more or less than a $ 200 gap gift card? : the asymmetric valuations of luxury gift cards
Gunasti, Kunter; Baskin, Ernest - In: Journal of retailing 94 (2018) 4, pp. 380-392
Persistent link: https://www.econbiz.de/10011958218
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The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10008395726
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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347