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Klapper, Daniel
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Journal of retailing
Research paper series / Stanford Graduate School of Business
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Research Papers / Graduate School of Business, Stanford University
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Marketing : ZFP ; journal of research and management
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Retail environment and manufacturer competitive intensity
Draganska, Michaela
;
Klapper, Daniel
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10007720191
Saved in:
2
Retail environment and manufacturer competitive intensity
Draganska, Michaela
;
Klapper, Daniel
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10003452387
Saved in:
3
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
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