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In-store referrals on the Internet
Cai, Gangshu; Chen, Ying-Ju - In: Journal of retailing 87 (2011) 4, pp. 563-578
Persistent link: https://www.econbiz.de/10009423182
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Competitive retailer strategies for new market research, entry and positioning decisions
Yang, Xiaodong; Cai, Gangshu; Chen, Ying-Ju; Yang, … - In: Journal of retailing 93 (2017) 2, pp. 172-186
Persistent link: https://www.econbiz.de/10011721774
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Strategic information management in a distribution channel
Guan, Xu; Mantrala, Murali K.; Bian, Yiwen - In: Journal of retailing 95 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10012102917
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In-Store Referrals on the Internet
Cai, Gangshu (George); Chen, Ying-Ju - In: Journal of retailing 87 (2011) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10009806306