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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert; Davis, Lenita M.; Lemon, Katherine N. - In: Journal of retailing 83 (2007) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003438214
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Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B.; … - In: Journal of retailing 89 (2013) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10009781858
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Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark; … - In: Journal of retailing 89 (2013) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10010153016
Cover Image
The WOW factor: Creating value through win-back offers to reacquire lost customers
Tokman, Mert; Davis, Lenita M.; Lemon, Katherine N. - In: Journal of retailing 83 (2007) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10007599009
Cover Image
Customer Experience Creation: Determinants, Dynamics and Management Strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10008889588
Cover Image
Customer Experience Creation: Determinants, Dynamics and Management Strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10008232104