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How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen - In: Journal of retailing 83 (2007) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
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Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen; Leeflang, Peter; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
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Retailer pricing and competitive effects
Kopalle, Praveen K.; Biswas, Dipayan; Chintagunta, … - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
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Dynamic pricing : definition, implications for managers, and future research directions
Kopalle, Praveen K.; Pauwels, Koen; Akella, … - In: Journal of retailing 99 (2023) 4, pp. 580-593
Persistent link: https://www.econbiz.de/10014465654
Cover Image
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen - In: Journal of retailing 83 (2007) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10007757966
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Does Online Information Drive Offline Revenues?
Pauwels, Koen; Leeflang, Peter S.H.; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10008889172
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Retailer Pricing and Competitive Effects
Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10008889586
Cover Image
Retailer Pricing and Competitive Effects
Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10008232102