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Consumer behaviour
372
Konsumentenverhalten
372
Einzelhandel
158
Retail trade
158
Beziehungsmarketing
87
Relationship marketing
87
Online retailing
74
Online-Handel
74
Sales promotion
39
Verkaufsförderung
39
Brand management
36
Markenführung
36
Preismanagement
35
Pricing strategy
35
Customer satisfaction
33
Kundenzufriedenheit
33
Distribution channel
32
E-commerce
32
Electronic Commerce
32
Experiment
32
Vertriebsweg
32
Retailing
31
Brand
29
Marketing management
29
Marketingmanagement
29
Markenartikel
27
Food retailing
25
Lebensmitteleinzelhandel
25
Theorie
25
Theory
25
Brand image
22
Dienstleistungsqualität
22
Internet marketing
22
Ladengestaltung
22
Markenimage
22
Online-Marketing
22
Perception
22
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22
Store design
22
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22
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379
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Grewal, Dhruv
19
Roggeveen, Anne L.
11
Blut, Markus
7
Breugelmans, Els
7
Campo, Katia
6
Nordfält, Jens
6
Ruyter, Ko de
6
Verhoef, Peter C.
6
Burton, Scot
5
Lamey, Lien
5
Ratchford, Brian Thomas
5
Smith, Ronn J.
5
Dekimpe, Marnik G.
4
Gauri, Dinesh Kumar
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Suri, Rajneesh
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Biswas, Dipayan
3
Bodur, H. Onur
3
Bolton, Lisa E.
3
Chandukala, Sandeep R.
3
Chylinski, Mathew
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Fuchs, Christoph
3
Geyskens, Inge
3
Goodstein, Ronald Charles
3
Gustafsson, Anders
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
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Journal of retailing
Journal of business research : JBR
2,537
Journal of retailing and consumer services
2,442
Tourism management : research, policies, practice
1,053
International journal of hospitality management
967
International journal of consumer studies
924
Psychology & marketing
890
Journal of travel and tourism marketing
721
NBER working paper series
648
Journal of consumer research : JCR ; an interdisciplinary bimonthly
636
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
627
Asia Pacific journal of marketing and logistics
580
NBER Working Paper
496
The journal of product & brand management
493
Marketing science
481
Working paper / National Bureau of Economic Research, Inc.
455
Management science : journal of the Institute for Operations Research and the Management Sciences
453
International journal of contemporary hospitality management
448
European journal of marketing : EJM
427
Journal of marketing research : JMR
417
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
410
The journal of brand management : an international journal
409
SpringerLink / Bücher
408
Tourism management perspectives : TMP
405
Marketing letters : a journal of research in marketing
402
Journal of advertising research
399
Journal of marketing communications
395
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
391
Journal of marketing management : MM
385
Journal of the Academy of Marketing Science
380
Journal of fashion marketing and management
379
Journal of hospitality marketing & management
377
European Journal of Marketing
375
Journal of international consumer marketing
375
Journal of marketing
373
Technological forecasting & social change : an international journal
367
Journal of Consumer Marketing
365
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
353
The journal of services marketing
344
Cogent business & management
341
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ECONIS (ZBW)
379
Showing
1
-
10
of
379
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1
Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing
;
Rong, Chen
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
Saved in:
2
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
3
Music congruity effects on product memory, perception, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
4
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
5
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
6
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
7
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
8
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
9
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
10
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
De Roos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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