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Consumers’ perceptions of the fairness of price-matching refund policies
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Journal of retailing 83 (2007) 3, pp. 325-338
Persistent link: https://www.econbiz.de/10007757964
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Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of retailing 86 (2010) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Cover Image
Consumers' perceptions of the fairness of price-matching refund policies
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Journal of retailing 83 (2007) 3, pp. 325-337
Persistent link: https://www.econbiz.de/10003517354