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Einzelhandel
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Retail trade
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Kumar, V.
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Journal of retailing
Journal of marketing
56
Journal of the Academy of Marketing Science
32
Legends in marketing
22
Journal of business research : JBR
21
International journal of production research
20
Journal of marketing research : JMR
20
Harvard business review : HBR
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
13
Journal of world business : JWB
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International journal of forecasting
11
Production and Operations Management
11
MSI reports : working paper series
10
Management international review : mir ; journal of international business
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
Homo oeconomicus
8
MIT sloan management review
8
SpringerLink / Bücher
8
Always learning
7
International Journal of Forecasting
7
International Journal of Productivity and Performance Management
7
International journal of business information systems : IJBIS
7
Journal of creating value
7
Marketing research : a magazine of management and applications
7
Marketing science
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Business strategy and the environment
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of technology, policy and management : IJTPM
6
Journal of economic issues : jei
6
Marketing Science
6
Review of marketing research
6
Strategic change : SC ; briefings in entrepreneurial finance
6
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
International business review : the official journal of the European International Business Academy
5
International journal of business innovation and research : IJBIR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of World Business
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OLC EcoSci
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ECONIS (ZBW)
12
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1
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
2
Emerging market retail : transitioning from a product-centric to a customer-centric approach
Gupta, Shaphali
;
Ramachandran, Divya
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10013270699
Saved in:
3
Atmospherics as a merketing tool
Kotler, Philip
- In:
Journal of retailing
49
(
1973/74
)
4
,
pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
Saved in:
4
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
5
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
Saved in:
6
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Karande, Kiran W.
;
Kumar, V.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 249-278
Persistent link: https://www.econbiz.de/10006635498
Saved in:
7
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
19980
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
Saved in:
8
The different faces of coupon elasticity
Kumar, V.
;
Swaminathan, Srinivasan
- In:
Journal of retailing
81
(
2005
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006607430
Saved in:
9
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
10
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
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