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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Lieferkette"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
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