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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
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Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi; Tatawarthy, Aruna Divya; Sahay, Arvind - In: Journal of retailing and consumer services 69 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013401632