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The effectiveness of advertising appeals : a culturally-derived power perspective
Shan, Minghui; Zhu, Zhenzhong; Song, Chunlei; Chen, Haipeng - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014373269
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Beauty in the eyes of its beholders : effects of design novelty on consumer preference
Liu, Fu; Zhu, Zhenzhong; Chen, Haipeng; Li, Xingbo - In: Journal of retailing and consumer services 53 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012171820
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Consumer reactions to price discounts across online shopping experiences
Sheehan, Daniel; Hardesty, David M.; Ziegler, Alexander H. - In: Journal of retailing and consumer services 51 (2019), pp. 129-138
Persistent link: https://www.econbiz.de/10012115057
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Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu; Wei, Haiying; Zhu, Zhenzhong; Chen, Haipeng - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
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"Informers" or "entertainers" : the effect of social media influencers on consumers' green consumption
Zhao, Xiaowen; Zhu, Zhenzhong; Shan, Minghui; Cao, Rui; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-8
Persistent link: https://www.econbiz.de/10014462187
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Keep it vague? : new product preannouncement, regulatory focus, and word-of-mouth
Xingyuan, Wang; Liu, Yun; Wang, Shuyang; Chen, Haipeng - In: Journal of retailing and consumer services 65 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013169655