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The effects of brand credibility on customer loyalty
Sweeney, Jill; Swait, Joffre - In: Journal of retailing and consumer services 15 (2008) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10007914434
Cover Image
The effects of brand credibility on customer loyalty
Sweeney, Jill; Swait, Joffre - In: Journal of retailing and consumer services 15 (2008) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10003699454
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Channels for search and purchase : does mobile Internet matter?
Singh, Sonika; Swait, Joffre - In: Journal of retailing and consumer services 39 (2017), pp. 123-134
Persistent link: https://www.econbiz.de/10011747740