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A new approach to segmenting multichannel shoppers in Korea and the U.S.
Park, Joonyong; Kim, Renee B. - In: Journal of retailing and consumer services 45 (2018), pp. 163-178
Persistent link: https://www.econbiz.de/10011929948
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Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong; Kim, Renee B. - In: Journal of retailing and consumer services 65 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013169688