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Acquiring customers via referral reward programs versus advertising : who is more likely to provide future referrals?
Kuang, Di; Ma, Baolong; Li, Xiaofei - In: Journal of retailing and consumer services 81 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015117860
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The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di; Ma, Baolong; Wang, Hong - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169658