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~isPartOf:"Journal of retailing and consumer services"
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Advertising
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Septianto, Felix
6
Thaichon, Park
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Yan, Ruiliang
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Dwivedi, Yogesh K.
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Gázquez-Abad, Juan Carlos
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Martín Herrán, Guiomar
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Martínez-López, Francisco J.
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Zheng, Chundong
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Adaji, Ifeoma
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Aghakhani, Hamed
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Amankou, Kunomboua Anicet Cyrille
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Journal of retailing and consumer services
MPRA Paper
295
International journal of advertising : the review of marketing communications
252
Journal of advertising research
234
CESifo Working Paper
228
Economics Papers from University Paris Dauphine
200
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising
198
Journal of business research : JBR
198
CESifo working papers
178
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
173
European Journal of Marketing
143
Journal of Consumer Marketing
136
Marketing science
127
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
NBER working paper series
108
CEPR Discussion Papers
97
Management science : journal of the Institute for Operations Research and the Management Sciences
93
IZA Discussion Papers
92
NBER Working Papers
91
Working Papers / NET Institute
91
Journal of promotion management : JPM
88
Young Consumers
83
International journal of industrial organization
81
CESifo Working Paper Series
76
Journal of historical research in marketing
76
Marketing Science
75
Discussion paper series / IZA
74
Journal of promotion management : innovations in planning and applied research
73
European journal of operational research : EJOR
69
Ilmenau Economics Discussion Papers
69
Journal of current issues and research in advertising
66
Journal of current issues and research in advertising : JCIRA
66
European journal of marketing : EJM
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Psychology & marketing
63
SpringerLink / Bücher
63
NET Institute Working Paper
61
International journal of internet marketing and advertising : IJIMA
60
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ECONIS (ZBW)
81
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1
To praise or not to praise- Role of word of mouth in food delivery apps
Das, Manoj
;
Ramalingam, Mahesh
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014363977
Saved in:
2
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
3
An integrative framework of cooperative
advertising
with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
4
Exploring the factors influencing consumer engagement behavior regarding short-form video
advertising
: a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
5
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
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6
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green
advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
7
The impact of animal metaphors on consumer response to courtesy
advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
8
Inclusive
advertising
featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
The effectiveness of
advertising
appeals : a culturally-derived power perspective
Shan, Minghui
;
Zhu, Zhenzhong
;
Song, Chunlei
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373269
Saved in:
10
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
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