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Untangling influence : the effect of follower-followee comparison on social media engagement
Peng, Yi; Lu, Liling - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015095048
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The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce
Peng, Yi; Lu, Liling - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015125122
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209486