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Competitive advertising within store flyers: A win–win strategy?
Mimouni Chaabane, Aîda; Sabri, Ouidade; Parguel, Béatrice - In: Journal of retailing and consumer services 17 (2010) 6, pp. 478-487
Persistent link: https://www.econbiz.de/10008639773
Cover Image
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda; Sabri, Ouidade; Parguel, Béatrice - In: Journal of retailing and consumer services 17 (2010) 6, pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys
Audrezet, Alice; Parguel, Béatrice - In: Journal of retailing and consumer services 43 (2018), pp. 285-295
Persistent link: https://www.econbiz.de/10011883216