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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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To smile or not to smile : the role of facial expression valence on mundane and luxury products premiumness
Zhu, Hong; Zhou, Yayu; Wu, Yening; Wang, Xin - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169669