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Understanding the omnichannel customer journey : the effect of online and offline channel interactivity on consumer value co-creation behavior
Cui, Xingwen; Xie, Qinghong; Zhu, Jing; Shareef, Mahmud … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169537
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The impact of channel integration on consumers' channel preferences : do showrooming and webrooming behaviors matter?
Goraya, M. Awais Shakir; Zhu, Jing; Akram, Muhammad Shakaib - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169703