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Nostalgia beats the wow-effect : inspiration, awe and meaningful associations in augmented reality marketing
Hinsch, Christian; Felix, Reto; Rauschnabel, Philipp A. - In: Journal of retailing and consumer services 53 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012171950
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines : the roles of social trust, fear of COVID-19, and trust-in-God
Sakib, Md. Nazmus; Hasan, Fuad; Al-Emran, Md; Felix, Reto - In: Journal of retailing and consumer services 71 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014259258