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Assessing co-creation based competitive advantage through consumers' need for differentiation
Sahi, Gurjeet Kaur; Devi, Rita; Gupta, Mahesh Chander; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209679
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The influence of a retailer's corporate social responsibility program on re-conceptualizing store image
Gupta, Shruti; Pirsch, Julie - In: Journal of retailing and consumer services 15 (2008) 6, pp. 516
Persistent link: https://www.econbiz.de/10008087784
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The influence of a retailer's corporate social responsibility program on re-conceptualizing store image
Gupta, Shruti; Pirsch, Julie - In: Journal of retailing and consumer services 15 (2008) 6, pp. 516-527
Persistent link: https://www.econbiz.de/10008883297
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The influence of a retailer's corporate social responsibility program on re-conceptualizing store image
Gupta, Shruti; Pirsch, Julie - In: Journal of retailing and consumer services 15 (2008) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10003750775